When nurtured correctly, a strong advocacy culture can elevate your brand's reputation, foster customer loyalty, and position your company as a magnet for top talent. However, when mismanaged, it can expose internal issues, amplify negative sentiment, and damage trust. This session moves beyond simply encouraging social media posts, offering a deeper look at creating a meaningful and sustainable advocacy programme.
Drawing on her exceptional experience leading high-performance teams at Virgin Atlantic and the London 2012 Olympic and Paralympic Games, Linda will share practical strategies for harnessing the true potential of your workforce.
What you will learn:
How to build a workforce that actively and authentically champions your brand
The crucial link between employee engagement, purpose, and advocacy
The role of leadership in modelling and nurturing advocacy behaviours
How your internal culture shapes external perception and why it is critical for success
Practical examples of turning teams into powerful brand storytellers
Lessons from high-performance environments where advocacy is deeply embedded
This webinar will conclude with a live Q&A session, giving you the opportunity to ask Linda your questions directly.
More about Linda Moir, Owner, Putney Red
Linda’s career took off with British Airways, where she worked in HR for air traffic control before rising to HR director of National Air Traffic services. In her time spent at the UK’s largest airline, Linda experienced an environment of significant changes as the company transitioned from public to private ownership.
In 2003, Sir Richard Branson hired Linda to ‘make flying fun’ as Virgin Atlantic’s director of in-flight services, and she certainly did: after completely overhauling the training, recruitment, promotion and performance management of 5,000 cabin crew, the highest customer satisfaction scores in the airline’s history were recorded.
As head of the London Olympics & Paralympics 2012 customer experience, Linda developed the powerful ‘blended team’ approach, combining professional stewards with volunteer ‘Games Makers’; consequently, the tarnished reputation of the British service industry was profusely redeemed through a three-year programme of engagement, and the Games Makers became one of the most iconic and memorable symbols of the games.
Linda’s unparalleled success in HR and customer service management serves as an inspiring model of performance delivered through people.
