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Date
Speakers
  • James Reed
    Host
    James Reed, Chairman and CEO, Reed
  • Anita Dougall
    Guest
    Anita Dougall, CEO and founding partner, Sagacity
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In today’s episode of all about business, James Reed speaks with Anita Dougall, the founder and CEO of data consultancy firm, Sagacity.

Anita started the business in 2005, and since then has helped companies like AA, British Gas and Moonpig, spin their data into business gold.

She reveals how to use data to optimise customer engagement, drive revenue, and resolve the billing issues that could be costing you millions.

About Anita

Anita is the CEO and founding partner of Sagacity, a leading consultancy that specialises in providing data-driven insights to help businesses maximise their returns.

Before co-founding Sagacity in 2005, Anita worked in investment banking. Her experience in financial and commercial roles that relied heavily on technology, led to becoming an independent consultant, eventually co-founding Sagacity.

In 2025, Anita was recognised on the E2E Female 100 track list, which celebrates the UK’s fastest growing female-led or founded businesses.

  • 00:31 understanding data

  • 04:55 improving customer engagement

  • 06:28 billing and debt collection

  • 20:03 Anita's career journey

  • 30:13 business growth

  • 37:30 choosing the right investor

  • 42:46 recruitment and company culture

  • 45:58 data usage and permissions

Visit Sagacity’s website: http://www.sagacitysolutions.co.uk/

Read about Anita’s recognition on the E2E Female 100 track list: https://www.independent.co.uk/news/business/e2e-100/the-e2e-female-100-track-2025-b2710912.html

Follow Anita on LinkedIn: https://www.linkedin.com/in/anita-dougall-63a06445/

Follow James Reed on LinkedIn: https://www.linkedin.com/in/chairmanjames/

All about business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit www.flamingo-media.co.uk